Privacy Policy

JV Foods Ltd – Data Privacy Policy

The following data privacy policy explains the circumstances in which JV Foods Ltd. will collect personal data from you, why it is being collected, how we will use it and to whom we might disclose it to if necessary.

The data controller

JV Foods Ltd., a Company registered in England and Wales under Company number 4306497 and registered office at Unit 12a Exeter Way, Theale, Reading RG7 4PF, UK is committed to complying with the UK’s Data Protection law and the EU General Data Protection Regulation (GDPR) for the protection of personal data, as well as the principles of data security in the configuration of our services. If you have any questions about this privacy notice or how we use your personal data, please contact our Data Protection Officer:

By Post:

JV Foods Ltd.
12a Exeter Way

Theale RG7 4PF

By Phone: 0118 9309032

By Email:


What data is being collected and processed? 

In order to enter into a trading relationship with JV Foods, we will collect, store and use elements of your personal data. The processing of this personal data is a contractual requirement and is necessary by JV Foods order to administer your account and to provide the products and services you have requested from us.

When you approach JV Foods engage in our supply services, we will ask your consent to collect and process your personal data. Failure to provide this consent and/or personal data may mean we will be unable to execute the contract and will result in termination of our services.

When engaging JV Foods Ltd. supply services, you will usually need to disclose to us the following:

·         title

·         first name(s), surname or company name (including representation as the case may be)

·         address (street, street number, postal code, city and country/region)

·         email address

·         telephone and mobile number

·         bank details (account number, account holder and card number)

·         VAT ID number (as the case may be)

We will also monitor, record, store and use any telephone, email or other electronic communications with you for training purposes so that we can check any instructions given to us and to improve the quality of our customer service.

Any personal data we collect from you will not be transferred outside the European Economic Area.

Website Cookies

When you access our website, temporary data about your visit is stored and processed in a protocol file for a certain period of time via the use of cookies. This information is anonymised and is used by us to better understand the use of our site, including the number of visitors we have, the pages viewed per session and time exposed to particular pages. This in turn helps us to provide you with a better experience, since we can evaluate the level of interest in the content of our website and tailor it accordingly.

The following data is collected and stored by JV Foods Ltd. until its automated deletion:

·         IP address of the accessing computer/device

·         Date, time and duration of your visit

·         Name and URL of the accessed pages

·         Identification data of the browser and operating system used

·         Website from which the data was accessed

·         Name of your internet access provider

The nature and content of the information collected via cookies differs, as does the period for which this information is retained. In line with our data protection obligations, we will ensure that this retention period is not excessive, and that the data is only retained for as long as is necessary for the purpose for which it was collected. 

If you wish to know more, or if you wish to identify the exact retention periods, please contact our Data Protection Officer:

By Post:
JV Foods Ltd.
12a Exeter Way

Theale RG7 4PF

By Phone: 0118 9309032

By Email:


The data listed above is only analysed for statistical purposes and for improving our internet presence, then it is deleted. We will not attempt to personally identify you from your IP address unless required to as a matter of law or regulation or in order to protect our, or our other customers’ rights.

Most browsers automatically accept cookies but you can set your browser options so that you will not receive cookies and you can also delete any existing cookies from your browser. Should you wish to opt out of Google Analytic tracking across all websites please visit: Please note, you may find that some parts of the site will not function properly if you refuse cookies.

Direct Marketing Communications

If you have chosen to opt-in to our direct marketing communications, we will use your information to tell you about products and services available from us which may be of interest to you. We may also use your information to tell you about products and services which we can introduce from selected businesses.

To help make our emails more interesting and relevant, we often receive a confirmation when you open an email from JV Foods Ltd.if your computer supports such capabilities.

You have a right to opt-out of our direct marketing communications at any time. You can opt-out by following the unsubscribe instructions at the bottom of the communication or by emailing 

Links to websites of other providers third parties

Please note that this data privacy notice only applies to JV Foods Ltd. and we are not responsible for, and have no control over, information that is submitted to or collected by third parties, such as those where our website may provide links and banner advertisements to third party sites. Since we do not control those websites, you are responsible for reviewing and abiding by the privacy policies of these third party sites to ensure they comply with the applicable data protection regulations. 

How long will the data be stored for?

Where possible, JV Foods Ltd. will take steps to erase any personal data that is no longer necessary for the purposes for which it is collected or otherwise processed, or if you have withdrawn consent for its processing and retention.

As a general rule, if you enter into or took steps to enter into a trading arrangement with JV Foods, we will store the data for a period of six years after the last financial transaction between us for compliance with our general legal obligations and for the exercise or defence of any legal claims.

Under the GDPR, you have the right to ‘block’ or request the deletion or removal of personal data to prevent further processing. This right to erasure is also known as ‘the right to be forgotten’. Specific circumstances in which you can request the deletion or removal of personal data includes:

·         Where the personal data is no longer necessary for the purposes for which it is collected or otherwise processed

·         Where you withdraw consent

·         When you object to the processing and there is no overriding legitimate interest for continuing the processing

·         Where the personal data was unlawfully processed (i.e. otherwise in breach of the GDPR)

·         Where the personal data has to be erased in order to comply with a legal obligation

·         In case a deletion is not possible due to legal, statutory or contractual retention periods, or if it requires disproportionate efforts or prejudices your legitimate interests, the data will be blocked instead of deleted.

Sharing of data with other data controllers

Here at JV Foods Ltd .we take your privacy seriously and the information we hold about you is confidential. We will only disclose it outside JV Foods Ltd. when:

·         you have given us your consent to do so

·         it is necessary for the performance of an agreement of which you will be made aware

·         in order to obtain professional advice (e.g. legal advice)

·         we or others need to investigate or prevent crime (e.g. to fraud prevention agencies)

·         the law permits or requires it

·         regulatory or governmental body requests or requires it, even without your consent, or

·         there is a duty to the public to reveal the information


In order to administer your contract, we may need to share some of your personal information with other data controllers. This processing is necessary for the purposes of delivering specific services to you. You agree that we can share or use your personal data with any of our appointed agents or suppliers to allow us to provide you services and products you have asked us to provide you under this agreement., specifically

·         Credit reference agencies (to propose you for finance)


Card Payment Provider (Opayo)


We use Opayo as our card processing agent. Full card details are stored on Opayo’s system and processed in accordance with their privacy policy (


We will store a card token of the relevant payment card, together with the card type, and the last 4 digits of the payment card only (“Token”). We do not keep the full card details on our systems.


We store this Token for the purposes of allowing convenience at ordering so full card details do not have to be entered each time a transaction takes place. Storage of the card Token is not necessary to complete a transaction, so you can opt out of storing your card details with us. 


The Token is recorded against your account and can be removed at any time.


When a web account is active, card details can be seen on your account and can be removed by the account holder. You can also request us to remove the card details by emailing

Credit reference agencies

In considering your application, we will search your record at credit reference agencies. They will add to your record details of our search and your application and this will be seen by other organisations that make similar searches. On occasion, we may request a credit check with more than one credit agency.

Information held about you by the credit reference agencies may already be linked to records relating to other people with whom you have a financial association. In connection with your application you may be treated as financially linked with them and assessed with reference to any such associated records. Searches may also be made in respect of directors and partners of firms applying for credit.

If you are a joint applicant or if you have told us of some other financial association with another person, or a director of a firm which is applying for a facility you are declaring that you are entitled to:

·         disclose information about your joint applicant, fellow directors and anyone else referred to by you

·         authorise us to search, link or record information at credit reference agencies about you and anyone else referred to by you

The credit reference agency will use a credit scoring system when assessing your application. They may also add to your record details of credit lines provided by us, any default or failure to keep to our terms and any change of address you fail to tell us about where a repayment is overdue. 

These records will be shared with other organisations and will be used by us and them to help make decisions about credit and credit related services such as insurance for you and members of your household, trace debtors, recover debt and to manage your accounts. We and the credit reference agencies will also use the records for statistical analysis about credit.

You have a legal right to know the details of credit reference agencies we use and to whom we pass information about you. To obtain this information, please contact our Finance Team on +44 (0)118 9309032 or email

Protecting your privacy

In order to protect the personal data collected from you by JV Foods Ltd. against accidental or deliberate manipulation, loss, destruction or the access of unauthorised persons, technical and organisational security measures are constantly improved as part of our technological development. In addition, our employees, subcontractors and other support staff are obligated to observe confidentiality and data privacy.

Any access to your data that is stored at our company only takes place through an encrypted connection. By using the most up-to-date firewall systems, we provide the best possible protection for your data. Our website, as well as our internal Customer Management System (CMS) is encrypted using a SSL/TSL (Secure Sockets Layer/ Transport Layer Security) connection. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.

Wherever possible, we have tried to create a secure and reliable website for our users. However, you recognise that your use of the Internet and our website is entirely at your own risk and we have no responsibility or liability for the security of personal information transmitted via the Internet.
All passwords and usernames allocated to you must be kept secret and must not be disclosed to anyone without our prior written authorisation. You must not use any false identity in email or other network communications and you must not attempt or participate in the unauthorised entry or viewing of another user’s account or into another system.

You must not use the services and/or network systems or any part thereof for fraudulent activities, or to breach another organisation’s security (cross-network hacking). This is an illegal act and prosecution under criminal law may result. You must not use any computers, computer equipment, network resources or any services provided by us for any illegal purpose, or for accessing, receiving or transmitting any material deemed illegal, indecent, offensive or otherwise unacceptable under UK law.

We will monitor network traffic from time to time for the purposes of backup and problem solving and in order to ensure that you are not misusing any of the services provided to you.


If at any time we become aware that your data has been compromised, or that a breach of our systems and controls has occurred, which has an impact on the security of your data, we will notify the Information Commissioner’s Office, and you, without undue delay.

Subject Access Requests

You have the right to request access to a copy of the personal information that we hold about you. This is also known as a ‘Subject Access Request’. This information is provided to you free of charge however, we can refuse to respond or charge a ‘reasonable fee’ of £10 inc. VAT when a request is manifestly unfounded, excessive or repetitive.

We will provide this information in a structured, commonly used and machine readable form such as a CSV file. This allows you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability. Where possible, we will provide this information via remote access to a secure self-service system, such as our Customer Account area, which would provide you with direct access to your information.

If you would like to submit a Subject Access Request, please contact our Data Protection Officer in writing to:

By Post:

JV Foods Ltd.
12a Exeter Way

Theale RG7 4PF

By Phone: 0118 9309032

By Email:


We will response to your request without delay and at the latest, within one month of receipt of your request.

Rectifying or updating personal data

If you believe the personal data we hold about you is inaccurate or incomplete, you have the right to rectification. You can let us know about any changes to. Where possible, we will also inform any third parties to whom we have disclosed the personal data in question to so they can rectify their records.

We will typically respond to your request within one month, although this can be extended by two months if your request for rectification is complex, such as a Novation or Transfer of Lease.

Withdrawing Consent

You have the right to withdraw your consent for us to collect, process and store your data at any time. If you wish to withdraw your consent, please confirm this in writing to our Data Protection Officer:


By Post:

JV Foods Ltd.
12a Exeter Way

Theale RG7 4PF

By Phone: 0118 9309032

By Email:


Please note, by withdrawing consent, JV Foods Ltd. may be unable to continue to execute the supply contract that you have entered into with us and this may result in a variation of terms or a termination of our services. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Right to complain

If you have a complaint about any aspect of data protection or if you feel your privacy has been breached by us, we would like to hear from you. To help us investigate and resolve your concerns as quickly as possible, please contact our Data Protection Officer:

By Post:

JV Foods Ltd.
12a Exeter Way

Theale RG7 4PF

By Phone: 0118 9309032

By Email:


If you are unhappy with the final response you have received from JV Foods, you have the right to complain to the supervisory authority, the Information Commissioner’s Office (ICO) within three months of your last meaningful contact with us. You can call the ICO on 0303 123 1113 or by visiting their website:

Changes to the Privacy Policy

Due to the further development of our website, government regulations or the implementations of new technologies, this policy will be reviewed, and may change, from time to time. JV Foods Ltd reserves the right to change this data protection information at any time with effect for the future. The revised policy will be posted to this page so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it. We therefore recommend you read the current data protection information again from time to time.

Last updated: 21st March 2022


MX Foods is a division of JV Foods Ltd. Registered in England No. 04306497, VAT No. GB 786541883

Copyright 2023 JV Foods Limited

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